Position Title: Sales Development Specialist

Overview

The Sales Development Specialist is a key member of the commercial team, responsible for supporting senior sales leadership by driving outbound engagement, generating qualified opportunities, and strengthening customer relationships. This role is proactive, revenue-focused, and highly visible—helping expand market reach and accelerate growth initiatives. It is not an administrative support role; it is a core contributor to the sales engine.

Key Responsibilities

Outbound Prospecting & Lead Generation

• Conduct outbound calls, emails, and follow‑ups to engage prospects and create qualified leads.

• Identify new business opportunities within defined territories or verticals.
• Maintain a targeted outreach cadence that aligns with sales leadership priorities.
• Research decision-makers and market segments to strengthen prospecting efforts.

Conduct targeted research to identify key decision‑makers and build accurate organizational maps using web resources, company sites, and professional platforms such as LinkedIn.

Pipeline Acceleration

• Schedule high‑value meetings, demos, or strategy sessions for senior sales leadership.

• Qualify inbound and outbound opportunities using defined criteria.
• Track and report progress on outreach activities, conversion rates, and pipeline metrics.
• Collaborate closely with marketing to support campaigns and follow up on warm leads.

Customer Engagement & Support

• Serve as a knowledgeable, customer-facing resource for product/service inquiries.

• Strengthen relationships with existing customers through proactive check-ins and value‑driven communication.
• Identify cross-sell or upsell opportunities and route them to the appropriate sales leader.
• Assist in resolving customer issues or connecting them to internal resources.

Sales Execution Support

• Partner directly with senior sales leadership to execute market strategies.

• Prepare territory intelligence, outreach lists, and account summaries as needed.
• Provide insights from customer conversations to help shape messaging, positioning, and strategy.

Required Skills & Experience

• Experience in sales, customer engagement, or business development preferred.

• Strong communication skills—phone, email, and interpersonal.
• Highly proactive with the ability to manage time, prioritize, and execute independently.
• Comfortable with CRM tools and outbound sales platforms.
• Driven, coachable, and motivated by measurable goals.

Success in This Role Looks Like

• Consistently generating qualified opportunities for senior sales leadership.

• Strengthening customer engagement and improving overall satisfaction.
• Executing a structured outreach cadence with high impact.
• Contributing meaningfully to revenue growth through action, initiative, and ownership.